Wednesday, January 30, 2008
Wednesday, January 23, 2008
I will be making a presentation on January 24th about Google and hypertext (or hyperlinks). The topic that my material relates to is the Technological Determinism section at the end of chapter 2 in the textbook. Technological determinism is the idea that the message broadcasted through technology is the medium itself rather than the actual data transmitted. This is the opposite of cultural determinism which states that culture determines how technology develops and how affects us. My main focus is on hypertext. Hypertext is the text on a web page that links you to another source, either within that page or another. Hypertext has revolutionized the exchange of information in that within a document, an author can simply place links to background or supporting information, rather than attempt to provide all of that information to the reader. This combined with the speed and vast resources of Google have made us into a generation that can consume information at rates unimaginable ten years ago. This means that we can choose which media to consume or not consume at greater flexibility. Where this topic relates to technological determinism, is that the medium of hypertext and Google give us the ability to tune out or avoid dissenting opinions or facts, or topics we are simply apathetic to. While the concept itself is not new, I think the speed and asynchronous nature of hypertext has translated into the physical world as well. We jump from information to information constantly skipping that which we do not feel like partaking of, because so much is at our fingertips.
Wednesday, January 16, 2008
Company background, loss of tradition, consumerism, and the Disney Parks will serve as the information topics that allowed me to discuss the Disney Company as a global media force. Not only does Disney have television, radio, and movie power, but they use this power to push their media in other avenues. These avenues are toys, shops, books, rides, restaurants, and parks. Disney uses such companies as McDonald's to run a promotion for their upcoming feature film or hip new show on the Disney Channel. The parks; such as Disneyland, Disney World, Tokyo Disney, and Disneyland Paris; have served has a very successful tool for the Disney Company to encourage the globalization of their media. I hope my presentation will raise questions about what impact Disney Company is making within our global media world.
Tuesday, January 8, 2008
Welcome to the COMM 330 class blog. This blog provides an opportunity to explore the intersection of communication technology, media industry and social use of media. This blog will be highlight issues raised in COMM 330: Communication and Technology being taught by Dr. Heidi Campbell at Texas A&M University this fall semester. Students will have an opportunity to use this blog to share their thought about the course material and more specifically post information related to their class case study presentations. I am looking forward to a great semester of interaction both online and offline! -Dr Heidi Campbell