Tuesday, March 29, 2011
Today I will be discussing how television is adapting to cope with the new media that we have today, adapting with what we have and see how it integrates with the film industry and the Internet. In 1956, two thirds of the United States population had purchased televisions. As of 2008, it is estimated that there are 327 million television sets. That is quite the jump, but not all of those televisions are being used how they used to. Where televisions in the old days were more of family gathering places, television has seemingly been replaced with computers, video games, and other forms of new media. The fact that television shows can now be watched on the Internet doesn’t help either.
But the industry is adapting to this. Putting a lot of priority on user-generated shows that involve voting has brought in huge audiences, such as America’s Got Talent. There are even shows that are using the audience to create the show. Will Wright, the creator of The Sims, is working on a show for Current TV, called “The Creation Project”. It could lead to a surge in how shows play out, and what it means to really write shows.
Along with new shows, the television industry is adapting with technology. Netflix and TV’s with Internet capabilities are flooding the market, changing the way we use them. Netflix allows us to watch movies that can be downloaded directly to the TV, if we so choose and are capable of doing so. TV’s that can access the Internet have apps to keep consumers updated without having to reach for their mobile phone or laptop.
As television adapts, the consumers change their demands. The television industry will adapt, but it is looking as if they are keeping up a good pace.
The class seemed to understand what I was talking about with the user-generated content business. I wish I could have been more helpful on the technology front when asked about the price of Google TV. I'm also glad to learn that there is a productive user-generated content channel within Current TV.
For this project, I learned about how old forms of media inform new media. It seems to me that old protocols and decisions about content are reflected in how we observe new media. The idea to keep certain regulations, borrow others from different industries, and the sharing of audiences come from our old forms of media. The user-generated content came from the audience's need to have their input matter and the industry's need to make cheaper shows.
Wednesday, March 23, 2011
Today I am going to present on the marketing differences between Bollywood and Hollywood. They have a lot of things in common, but they also have many similarities that I will explore further in the presentation.
One of the largest differences I have found in my research is how Bollywood is about 10-20 years behind of whatever the technology is.
During my presentation I will look at one film in particular that has joined the two, Hollywood and Bollywood, to create a mega moneymaker.
Everything that is happening in the world today in films is catching on so quickly and Hollywood is maybe losing a little bit of their personal touch. While Bollywood is keeping theirs intact.
I feel like the class agreed with me in the fact that Bollywood has a direction to go and Hollywood has already reached their peak. This topic is something I consider very interesting. Combining these two things can create a wonderful product. An example of a combination of these two products is Slumdog Millionaire.
Bollywood affects Hollywood with their style of films. An example of this is the film Moulin Rouge this film was said to have based this off of the Bollywood style.
Hollywood has affected Bollywood by the product advertisements in films and by taking american films over to Middle eastern countries and creating jobs and a new industry.
Wednesday, March 9, 2011
Later on this evening I will be presenting my case study on the topic of film and how new media industries are shaping media audiences. I decided to focus in on the DreamWorks Movie Company and Jeffrey Katzenberg, who is one of the co-founders of DreamWorks and chief executive/head of the animation department. Katzenberg has made it his mission to bring the 3D film into the spotlight. He is the self proclaimed ‘3D evangelist”.
Overall my presentation will be mostly about the new movement of 3D films in the movie industry and how they are now shaping the audiences all around the country. In my presentation I will first give a little background on 3D film, the DreamWorks movie company and Jeffrey Katzenberg. The bulk of my presentation will be about Katzenberg and his actions which are pushing this new phenomenon of 3D film. Some of his actions include partnering with major directors and producers such as Spielberg, George Lucas, Peter Jackson, and James Cameron. He worked with producer James Cameron to create a new 3D, high definition camera, which improved the quality of 3D film dramatically. He also speaks publicly about 3D films wherever and whenever he can. Katzenberg also speaks personally with theatre managers persuading them to embrace this new technology and run with it. As a result of the work of Katzenberg and DreamWorks, the phenomenon of 3D film has been growing rapidly; this is evident in revenues and earnings of movie theatres and movie companies around the world. Like with any other new innovation there are of course critics of 3D film and I will also briefly touch on their arguments and problems that they say they have with this new movement. The movie industry as a whole seems to be embracing this movement with open arms, with DVD sales decreasing, 3D movies are making up revenue for them.
This new 3D film movement is catching on and spreading rapidly. Katzenberg and DreamWorks have been like pioneers in this new phenomenon. Katzenberg even believes that this 3D movement will spread to the home, eventually to television, video games, and even laptops and cell phones.