Today in class I will be discussing how he introduction of smart television has ensured a place for TV in new media markets. Old media is defined as static/fixed; one – to – many broadcast, anonymous and it has professional gatekeepers. While new media is defined as interactive and mobile, many – to – many interactive, and it has the ability to narrowcast.
We will talk about how Samsung Smart TV is changing the way you watch TV. You can stream movies, TV shows, and even YouTube videos. Plus it gives you recommendations based on what you've watched, and how you've rated movies and shows. Smart TV’s have the capability to scan your recently watched movies or any of your favorites online and narrowcast options that you may like, for example if you watched the movie Jurassic Park then your smart TV would recommend other dinosaur movies that you may enjoy.
Next and the most important part of the smart TV that makes it truly a new media outlet is interactivity. Users are no longer bound to gatekeepers, such as major broadcasters, being able to dictate the media that they see. Interactivity has made gatekeepers obsolete because the public can now choose what content they want to watch. Now in the age of social media and websites such as facebook, twitter or YouTube, traditional consumers of media can now actively produce the media generated on the internet
I will discuss in the conclusion that the Samsung “smart” TV has enabled the convergence of old media (television) and new media (internet) markets. The digital age has threatened the television industry but thanks to smart TV software, Internet integration has become possible and may secure the future of the television industry. Smart TV’s interactivity is the driving force behind consumer participation. Due to old media informing new media markets audiences can now control media content on their television sets.