case study

Today I will be discussing face book's convergence in the new media making industry. I will start by discussing the key trends of how Facebook and New Media Markets relate. Facebook makes a profit by selling ad space. They then use 3rd party cookies to track your information to distribute your interests to the advertising companies. I will discuss that 3rd party cookies are not only used in SNS and that many new media industries are making profits with your information. This is an instant feedback method.

Case Study Summary

Howdy! On Thursday, I will be presenting my case study answering the question, how does media convergence affect new media markets, by discussing the monopoly that has been created by Google. Because of the convergence of many types of media, Google is becoming a monopoly and trying to weed out all the media competition.

Google is a company that was originally created by two college students at Stanford University. They were trying to create a new kind of search engine listed the most visited or most popular sites having to do with the search first. They thought that this would help them and their classmates when the time came for them to research things for school. Since then, Google has grown to a multi-billion dollar company with multiple resources and ways to search different types of things on the Internet.  The developers at Google are trying to combine many new media services all on the same website. New media is media that is networked and interactive, such as a search engine, a social networking site, and an e-reader. Google is trying to compete with lots of individual companies by creating their own versions of types of media created first by other companies, such as Google+ to compete with Facebook. For the most part, Google’s versions of different services have been successful, but they have not all become the most popular versions of the services. Because off the convergence of media that Google has created, they have become a monopoly. This is changing the new media market because Google does not have competition as a whole. It seems as if Google is trying to wipe out all the competition in the Internet and new media field. If Google is the only new media company in the world that will definitely affect the way that we use new media.  

On Thursday’s class, (September 8^th) I will be presenting a case study on Hulu and how it relates to the New Media market. Hulu is one of many technologies formed out of the convergence phenomena. It serves perfectly as an example of how television is being influenced by new media. Hulu is a website comprised of television shows and movies from various networks. Although you may categorize Hulu among other video websites such as YouTube, there are many key differences. I will discuss in detail what sets Hulu apart and the potential problems with the business structure Hulu operates by and what effects it could have on you. One distinction of Hulu is that the content producers own the technology and not a competing technology. Does this pose a threat to other companies? And how have they responded? Next, I will be discussing the role that advertising plays in Hulu. I will talk about why Hulu is attractive to many advertisers and their push to get networks to narrowcast. Furthermore, I will discuss the ways in which Hulu is challenging or helping the film industry.

 Hulu is the future of internet video and revolutionizes the way internet video will interact with New Media markets. As a result of my presentation and Discussion questions, I hope to clarify certain aspects of New Media markets and where technologies such as Hulu fit in and take part in an ever changing market economy. And If all goes well, I hope to generate enough curiosity so that you may wish to find out more about Hulu and its market effects on your own.

New Media

Media has been evolving since the beginning of time. The first form of media started hundreds of years ago through oral media such as stories past down through generations, and it has changed to a world of new media in which we can interact and find out information and news that is occurring on the other side of the planet within minutes of its occurrence. New media has many different attributes that have made the entire planet able to network with one another on a very personal basis. Media was made for one purpose and through new technology, ideas, and complexities, is now used to form new media. New media allows any person to share information with the entire world. It has been artificially constructed and given meaning through every person using new media today. New media is a complex form of technology created by the world as a whole.

What exactly is "New Media"?

The term "new media" has been an important topic within media studies used to discuss the difference between digital, networked technologies and older forms of media. But what exactly is "new media" is a subject pf great debate and discussion. Based on today's class lecture how would you respond to the questions: What is "new" about new media? Post your responses here as a comment.

Welcome to COMM 330!

Howdy all and welcome to the fall semester of COMM 330!

COMM 330 is a course designed to survey the history, growth and structure of technological systems underpinning the contemporary media landscape of the information society. A subtitle for this class could be the "history of the digital transition" Together we will explore the different issues and questions that emerge at the intersection of new technology, media industries and culture.

The class blog is a space for further discussion of issues raised in class. It will also be used as part of your case study presentations. You will post a 300 word blog post summarizing the core argument of your presentation prior to the start of class when they are scheduled for their presentation. Following your presentation students must also post a response to their blog summarizing class discussion raised by their presentation and reflection on how they would answer the week’s discussion questions stated in the syllabus. You are also encouraged to post helpful links to articles or web site related to their presentation. Posting of these comments online is due by start of the next class following your presentation.

Here is a great example from last semester of what this should look like.

Happy blogging!

Convergence - iPhone