Monday, September 8, 2008

New Media Markets: Xbox Live marketplace

The Xbox live Arcade has opened new ways to purchase games. No longer do you have to go to the store to buy a game, it can be downloaded in your own home.

This all began with online gaming in the 1990's. Although this was the emergence of online gaming, online gaming did not reach the gaming consoles until the turn of the century. Four years after Xbox live had released, the idea of an online marketplace was put into action. For the first time, people could download old arcade games strait to their xbox console. This idea was perfected on the release of the second generation of Xbox consoles with the Xbox 360 online. By the time they released this console they had a much more in depth interface of the Xbox live market with tons more games, apps and patches and downloads. These games were all priced between $4.99 to $14.99. As recent at 2007 there have been over 25 million downloads of these types of games.

In an article by Rolling Stone, they claimed that most of these arcade games targeted older audiences with the "Retro Gaming". This included games like Mrs. Pac-Man, Geometry Wars, and Robotron 2084. All of which are advertised for on the Xbox live dashboard.

So in conclusion, this simple idea of connection your Xbox to the internet led to the emergence of a new, sucessful marketplace for all kinds of small-file games.
Trey Binford

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