Wednesday, November 26, 2014

Group 4 - CBS & Narrowcasting with the Big Bang Theory

Lauren Mathews
Chelsea Hafertepe
Eric Allen
Zoie Anderson
Sara Montman

Big Bang Theory: Narrowcasting and the creation of New Media Markets

           The Big Bang Theory is a popular sitcom that shows how narrowcasting is the new way to market. The Big Bang Theory has become extraordinarily successful because it has moved away from broadcasting, appeals to the 18-49-age range, and it is relatable to ordinary people.
I. Introduction
A.   Narrowcasting and what it is
B.    How the Big Bang Theory relates   

II. Syndication, moving away from broadcasting   
A.   Other TV networks (TBS, FOX, CTV)
B.    It is now about what is convenient for viewers

III. Target Audience: 18-49 Year-Olds and Middle America   
A.   Good mix of characters, comical, geeks
B.   Focusing on more of the Middle class and convenience

IV. Conclusion
A.    Narrowcasting has helped make CBS/Big Bang Theory successful
B.    Should watch in the future how CBS continues to target their audience

Angus, Kat. (2010, December 23). Wide range of geeky guests have graced Big Bang. Times Colonist (Victoria, British Columbia).
Barr, Merrill. (2014, March 18). ‘NCIS’ & ‘The Big Bang Theory’ Don’t Make CBS The Network of Seniors, They Make it The Network of Middle America. Forbes.
Bednarek, M. (2012). Constructing 'nerdiness': Characterization in The Big Bang Theory. Multilingual, 31(2/3), 119-129.
Clemens, W. (2013). On The Big Bang Theory's Success. Pennsylvania Literary Journal, 5(3), 58-85.
Elliott, S., Carter, B., & Stelter, B. (2010, May 20). CBS Shakes Up Rivals With 'Big Bang' Switch. New York Times. p. 11.
Griffin, B. L. (2013). Surveillance of audience labor using new media: Three Innovations of Television Broadcast Networks. iConference 2013 Proceedings (885-890).
Heyman, K. (2008). Science and Society: Talk Nerdy to Me. Science, 740-741.
Hinckley, David. (2012, November 25). ‘The Big Bang Theory,’ against all odds, has reached a television milestone with 20 million viewers. New York Daily News TV Critic.
Strachan, Alex. (2009, March 30). Big Bang Theory: smart is the new sexy; Brainy series' growing audience proves the traditional sitcom is not dead. Edmonton Journal (Alberta).
Straubhaar, J. D., LaRose, R., & Davenport, L. (2014). Media now: Understanding media, culture, and technology. Boston, MA: Wadsworth Cengage Learning.
Turner-Wilson, Lori. (2013, July 24). Guerilla Sales & Marketing: Narrowcasting Kills Broadcast Marketing. Memphis Daily News.

Tuesday, November 25, 2014

Group 1 - Visual Podcast
Tate Brightwell
Josh Maldonado
Alex Gracia
Edwin Abrazado

Group Camtasia Project: New Media through Tablet Computing (iPad)
Tate Brightwell, Edwin Abrazado, Alex Gracia & Josh Maldonado

What new and old questions do media technologies raise regarding the impact of media on society?

Summary of Topic:
The iPad has innovated new avenues for media to be viewed, shared, and created. The iPad has created a platform for mobile cloud computing, as well as an infrastructure for mobile apps, beyond what existed already from the smartphone market. The iPad has now been on the market for close to 5 years, and its impact is still being felt in almost every work sector, the most prominent being education. Through integrating a camera and audio recorder into the device, as well as allowing for touch screen technology, the iPad allows users to experience media in places never before thought of, as well as allowing users to generate multi-media content easier than ever.

  1. What is New Media?
    1. 6 characteristics of new media
  2. Emphasis on 3 characteristics of new media that deals with iPads
    1. Interactivity
    2. Audience Generated
    3. Narrowcasting
  3. What new and old questions do media technologies raise regarding the impact of media on society?
    1. New innovations
    2. iPad use in industries
    3. Future for the tablet
  4. New innovations that tablet computing brought about
    1. Mobility and touchscreen interface
  5. Industries that use the iPad daily
    1. Education and business
  6. The future of tablet computing
    1. New technological advancements


Kho, A., Henderson, L. E., Dressler, D. D. and Kripalani, S. (2006), Use of Handheld Computers
in Medical Education. Journal of General Internal Medicine, 21: 531–537.
Masse, D. (2012). Ipad and tablets are hot but not yet a laptop replacement. Microwave journal,
55(6), 62-62.
Ostashewski, N. & Reid, D. (2010). iPod, iPhone, and now iPad: The evolution of multimedia
access in a mobile teaching context. InProceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2010 (pp. 2862-2864). Chesapeake, VA:
Sheppard, D. (2011). Reading with iPads–the difference makes a difference.Education Today,
11(3), 12-15.
S. Henderson and J. Yeow, “iPad in education: A case study of iPad adoption and use in a
primary school,” in Proc. 45th Hawaii Int. Conf. System Sciences, Wailea, HI, 2012, pp. 78–87.
Strasburger V., Hogan M. Policy Statement: children, adolescents and the media. Pediatrics
Websites used during Video:

Group #3 - Visual Podcast

Group #3: Janelle Albert, Sarah Almand, Sarah Leisten and Presley Savarino



COMM 330 – Audio Podcast: New vs. Old Media
What new (and old) questions do new media technologies raise regarding the impact of media on society?
Revolution of the iPhone and the impact it has on society?
The iPhone is currently the top selling smart phone on the market with only being around since 2007. Apple Inc. has been able to improve the model of the iPhone based on competitors’ products and wants of the consumers. With Apple’s Innovation not only has revolution of the iPhone effected the economy, but also has changed the view of how society functions.

      I.         Introduction
A.   History of Apple, Inc.
                                               i.     How Apple, Inc. started?
                                             ii.     History Timeline
                                            iii.     Products produced by Apple, Inc.
B.    History of iPhone
                                               i.     History Timeline
                                             ii.     Evolution of the iPhones
    II.         iPhone throughout the years
A.   What major changes have been made?
                                               i.     Consumers wants
                                             ii.     Competition
  III.         What questions are concerning the rise of the use of iPhone in today’s society?
A.   Will the wide use of the iPhone and iPad in education continue to extend the learning opportunities of students, and could this possibly result in schools and more universities offering more online courses, eliminating the attendance of students in actual classes and classrooms?
B.    How was the iPhone affected other companies’ products such as Google Android and Windows?
C.    Claims have been made that the Apple, Inc. has copied smart phone designs from competitors such as Google Android and Samsung Galaxy. If these accusations are accurate, then why did it take until 2007 for the first smart phone to be available to the public?
  IV.         Conclusion
A.   What is the future of Apple, Inc. and the iPhone
                                               i.     iPhone will be relevant if they do not branch out of serving the top 15% of the world’s population.
                                             ii.     “Ecosystem” company
                                            iii.     Mobile wallet
                                            iv.     Health and fitness applications
                                             v.     Recommendations
    V.         Website Tour
A.   Categories
B.    iPhone
C.    Comparison of the iPhones
                                               i.     Difference in sizes
  VI.         Video
A.   iPhone 6s television advertisement



Al-Debei, M. M. (2010). Value Networks for Developing Mobile Innovations: The Case
of Apple iPhone. In IEEE International Conference on Management Science and
Information Engineering (ICMSIE 2010) (Vol. 2010).

Apple Press Info. (n.d.). Retrieved November 20, 2014, web

Edwards, J. (2014, May 31). "The IPhone 6 Had Better Be Amazing And Cheap, Because
Apple Is Losing The War To Android." Business Insider. Business Insider, Inc,

Hjorth, L., Burgess, J. E., & Richardson, I. (2012). Studying mobile media: Cultural
technologies, mobile communication, and the iPhone. Routledge.

Ireland, G. V., & Woollerton, M. (2010). The impact of the iPad and iPhone on
education. Journal of Bunkyo Gakuin University Department of Foreign
Languages and Bunkyo Gakuin College (10), 31-48.

Johnson, Katherine; Li, Yang; Phan, Hang; Singer, Jason; and Trinh, Hoang. (2012).
"The Innovative Success that is Apple, Inc." Theses, Dissertations and Capstones.
Paper 418.

O'Grady, J. D. (2008). Corporations That Changed the World: Apple Inc. Santa Barbara, CA, USA: ABC-CLIO.

Sakas, D. (2010). Marketing and management sciences proceedings of the international
conference on ICMMS 2008. London: Imperial College Press ;.

Jenkins Vs. Georgia Group 2

Group 2: Myrhanda Ortega, Alexis Baird, Ashley Rocha 

Jenkins Vs. Georgia
Summary: The challenges and issues faced by Freedom of Speech and Obscenity come from the legal interpretation of the terms. In today’s Digital Age, it is tough to create a common definition of obscenity that everyone could agree on. We used Jenkins v. Georgia as an example of an issue that surfaced when trying to establish if certain content is protected under the Freedom of Speech Amendment.

1.      Introduction
a.       Question: What are the issues and challenges of Freedom of Speech vs. Obscenity?
b.      Important Definitions
                                                        i.            1st Amendment
                                                      ii.            Freedom of Speech
                                                    iii.            Obscenity
                                                    iv.            Three Prongs from Miller v. California Case
2.      Jenkins Vs. Georgia
a.       Details of the Case
b.      Carnal Knowledge Plot Summary and Descriptions
c.       Initial Verdict and Final Verdict
                                                        i.            Justification
3.      Effects and Relevance
a.       Protection of Freedom of Speech
b.      Role of Jury in Defining Standards
4.      Conclusion
a.       Challenges of Obscenity Today
                                                        i.            Role of the Jury
                                                      ii.            Changing Times
Works Cited
Carnal Knowledge: Extra Large Movie Poster Image - Internet Movie Poster Awards Gallery.      (n.d.). Retrieved November 25, 2014, from

First Amendment. (n.d.). Retrieved November 25, 2014, from                 

First Amendment Lawyer, Free Speech Lawyers & First Amendment Attorneys. (n.d.). Retrieved November 25, 2014, from

Jenkins v. Georgia 418 U.S. 153 (1974). (n.d.). Retrieved October 23, 2014, from   

Obscenity. (n.d.). Retrieved October 23, 2014, from

Plot Summary. (n.d.). Retrieved November 25, 2014, from