Monday, November 3, 2008

My discussion began with a better explanation of the aforementioned core programs. Core programs are defined as programming specifically designed to serve the educational and informational needs of children ages 16 and under; it must be at least 30 minutes in length, aired between the hours of 7:00 a.m. and 10:00 p.m., and part of regularly scheduled weekly programs. Core programs were mandated through the Children’s Television Act of 1990. I then explained this concept more thoroughly by including the facts that they provide parents and consumers with advance information about core programs being aired, define the type of programs that qualify as core programs, and air at least three hours per week of core programs. I think this provided better understanding for the reason and intent of core programming. Later I was asked about who seemed to control Children’s Television and have a greater influence on what was aired. I responded with the fact that it is parents who are complaining and asking legislation to be greater enforcers when it comes to regulating television. But then it is ultimately the government that gives the policy. So parents instigate the reforms in policy and government implements them.
I learned more about the weekly theme of TV: How do older forms of media inform new media markets? The children’s television industry has been formed and molded for the past 50+ years. With the more recent development of the internet as well as the merging of computer technology, children’s television has becomes more interactive. The education aspect has become a greater part of this industry and combining all the forms of media to educate children has become quite popular. Television broadcasters are realizing the possible impact they have on a child’s development. The number of hours a child sits in front of a TV has grown as this industry has grown. And due to the high demand of parents and the policies of the government, children’s television is being used more as an educational tool rather than simply entertainment.

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