Friday, March 9, 2018

Radio: Amazon's ALEXA in Radio

        The Question of the Week was "How does radio technology serve as a template for wireless culture?" My claim in response to this question was that wireless technologies like Digital Voice Assistants utilize the same fundamental technologies that initially developed radio. These same technologies that sparked radios popularity and made it the first form of mass media are integrated
into the wireless technologies of today, just in a more mature, advanced and digital fashion.
        My first tactic in establishing this point was to emphasize the traditional form of radio,
terrestrial radio and highlight how this now simple technology, then changed the world and out communication methods by its usefulness the world of politics and media culture through military use and radio stations within the home and consumer cars. I then introduced the idea of wireless digital assistants as whole to make the transition from traditional radio to my specific case study on Amazon's ALEXA more seamless. In acknowledging other digital assistants like Apple's Siri, Samsung's Bixby and Google's own Assistant, the variances in radio technology that are integrated are much more evident when looking at digital assistants as a whole.
       In introducing ALEXA, I focused on the capabilities integrated within the technology.
Things like the power of turning on the coffee maker, changing the temperature in a room, or giving live game stats all in response to the sound of a human voice. Once these capabilities were acknowledged, I could then further explain the technology behind them and how they exhibit traditional components of radio. Through the use of Ultra-Wide Bandwidth radio technology (a form of digital radio), ALEXA is able to access the digital spectrum of information for efficiently. The voice component of ALEXA's capabilities are also a result of digital radio technology adapting and advancing to respond to voice, which ALEXA's voice database is always expanding through increasing interactions with everyday human speech.
     In concluding my presentation, I emphasized a few points of how ALEXA's ability to grab from the digital spectrum, and connect to a multitude of other household appliances like televisions and air conditioning units are made possible by foundations that fundamental radio was built from. I then provided a different perspective of radio and its place in our society now defining it as a technology that shaped our advances, but it now instead being shaped by the consumer, and tailored to the consumer.

Sources:
Smith, S. (2014, November 10). Radio: The Internet of the 1930s. Retrieved February 27, 2018, from http://www.americanradioworks.org/segments/radio-the-internet-of-the-1930s/

This article is a component of the larger project "The First Family of Radio" podcast on the Roosevelt family

D. Raychaudhuri and N. B. Mandayam, "Frontiers of Wireless and Mobile Communications," in Proceedings of the IEEE, vol. 100, no. 4, pp. 824-840, April 2012. doi: 10.1109/JPROC.2011.2182095
URL: http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6155060&isnumber=6170937

Purington, A., Taft, J. G., Sannon, S., Bazarova, N. N., & Taylor, S. H. (2017, May 06). Alexa is my new BFF: Social Roles, User Satisfaction, and Personification of the Amazon Echo. Retrieved February 27, 2018, from https://dl.acm.org/citation.cfm?id=3053246

Gugliotta, G. (2007, May 31). How Radio Changed Everything. Retrieved February 27, 2018, from http://discovermagazine.com/2007/jun/tireless-wireless



Porcino, D., & Hirt, W. (2003). Ultra-wideband radio technology: Potential and challenges ahead. IEEE Communications Magazine,41(7), 66-74. doi:10.1109/mcom.2003.1215641

Dunn, J. (2016, August 26). Virtual assistants like Siri and Alexa look poised to explode. Retrieved March 04, 2018, from http://www.businessinsider.com/virtual-assistants-siri-alexa-growth-chart-2016-8

Straubhaar, J., & LaRose, R. (2015). Media now(9th ed.). Place of publication not identified: Cengage Learning.

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