Even with all its criticisms, Clear Channel’s absolute power over the radio industry grants them great influence over their listeners, and, whether through radio or emerging technologies, has a large presence in media entertainment.
Thursday, March 1, 2012
Radio Giant: Clear Channel Communications
Even with all its criticisms, Clear Channel’s absolute power over the radio industry grants them great influence over their listeners, and, whether through radio or emerging technologies, has a large presence in media entertainment.
DJs in the 21st Century
The glory days of the DJ was in the 50s and 60s where strong radio personalities filled the airwaves and defined stations identities. Nowadays, however, the DJ isn't as vibrant and flamboyant at it once was. Their role however, to provide the radio with personality, has not changed much. But the demand for them has. According to the Labor of Bureau Statistics, the employment of announcers (radio DJs included) is expected to decline by 4% from 2008-2018. More and more DJs are getting laid off or are simply switching to other jobs or other forms of media. However, those DJs that do have jobs work both in new media and old media.
In new media, DJs find jobs in some satellite radio stations. In old media, there are both local DJs and (what I have been calling) “centralized” DJs. Local DJs are of course DJs that work in the physical location of the local radio station. They are part of the community, they know about local events that are going on, they know the personality of the community, and they can give up-to-date weather and traffic reports. Centralized DJs are not part of the community which they serve. Centralized DJs work for network stations and their broadcasts can go out to several different radio stations in several different communities. These DJs do not know the personalities of the communities they serve.
Lastly, Howard Stern is an example of a strong radio personality who has recently, like other radio DJs and personalities, made the switch from traditional broadcast radio to new satellite radio. He has been in radio for many years and has his own show on Infinity Broadcasting. He has gotten in trouble numerous times with the FCC for the indecent and controversial content on his shows, however, despite all of this, he still has millions of followers. In 2006, Sirius Satellite radio made a 5 year contract with him for $500million, hoping to increase their number of subscribers (which they desperately needed to do).
Wednesday, February 22, 2012
Newspapers and Freedom of Speech and Press
Sunday, February 19, 2012
Newspaper and the Integration of Twitter
Thursday, February 2, 2012
Federal Regulation and Policy Making- SOPA, the Communication Decency Act, and the First Amendment
Wednesday, February 1, 2012
FCC 1934, 1996, 2012?
Deceptive Advertising
Without being monitored by the Federal Trade Commission, consumers could easily fall victim to countless cases of deceptive advertising in commercial speech. My presentation Thursday will focus on the policies of the Federal Trade Commission as it endeavors to protect "reasonable consumers" from the deception in the media. This regulatory agency monitors trade policy and, as you will see in my example with Reebok shoes, the FTC does not let anyone slip by these policies, not even highly reputable companies. I also look at a case of fraudulent internet marketing and the problem with "Risk Free Trials". Although the internet is much more vast and harder to control, the FTC does not let it fall by the wayside. In both cases we see the FTC's enforcements of cease and desist orders- prohibiting further communication of the deception, and hefty fines. Through this I focus on the various ways the FTC enforces their policies. Monitoring this results in more lawful, truthful, and substantial advertisements that accomplish what they advertise. The two cases that I will look at failed to do so, and their repercussions at the hand of the FTC were impactful. It is not a challenge to reflect on the question of the week which asks, "Who controls and monitors the media?", when clearly in the case of deceptive advertising, the Federal Trade Commission does its best to manage deception, with the consumers' best interest at heart.