Apple launched it's iPad this week. Consider what this clip has to teach us about the diffusion of innovation and New Media markets...
Thursday, January 28, 2010
Monday, January 25, 2010
COMM 330 Lab 1: Doing Scholary Research Online
Evaluating the integrity and reliability of online sources can be a difficult area to navigate. Lab 1 focuses on teaching you to discern scholarly from popular sources online. As part of the Lab you are asked to search for 2 scholarly sources online for the topic of “convergence”. In your searching please reflect on the following questions in light of the in class discussion and lecture:
- What makes the sources you have chosen scholarly?
- What makes them useful for this specific topic?
Please post your sources and responses on the class blog under the comment section.
- What makes the sources you have chosen scholarly?
- What makes them useful for this specific topic?
Please post your sources and responses on the class blog under the comment section.
Monday, January 18, 2010
Welcome to COMM 330-Spring 2010
Welcome to COMM 330.
We live in a changing media world. This purpose of this course is explore the history, growth and structure of technological systems underpinning the contemporary new media landscape of the information society. This blog is a space for you to share your thoughts on issues and ideas raised in class. Posting on this blog is also part of your case study presentation assignment. This will give you an opportunity to reflect on what you have learned not only in your research but through issues raised in the class discussion or your presentation.
Following your presentation you will be expected to post a 300+ word blog entry on issues raised during class discussion and Q&A of your presentation and critical reflection on set weekly discussion question . You are also encouraged to post helpful links to articles or web site related to their presentation. Posting of these comments online is due by start of the next class following your presentation.
Here are links to examples of good critical response summaries: The Associated Press, Mixed Reviews of Media Monopolies and DTV: Into The Future. I am looking forward to reading your reflections online.
- Dr Heidi Campbell
We live in a changing media world. This purpose of this course is explore the history, growth and structure of technological systems underpinning the contemporary new media landscape of the information society. This blog is a space for you to share your thoughts on issues and ideas raised in class. Posting on this blog is also part of your case study presentation assignment. This will give you an opportunity to reflect on what you have learned not only in your research but through issues raised in the class discussion or your presentation.
Following your presentation you will be expected to post a 300+ word blog entry on issues raised during class discussion and Q&A of your presentation and critical reflection on set weekly discussion question . You are also encouraged to post helpful links to articles or web site related to their presentation. Posting of these comments online is due by start of the next class following your presentation.
Here are links to examples of good critical response summaries: The Associated Press, Mixed Reviews of Media Monopolies and DTV: Into The Future. I am looking forward to reading your reflections online.
- Dr Heidi Campbell
Thursday, April 30, 2009
On thursday I did my presentation on the idea of convergence. I started out with the definition, the integration of multiple medias such as phones, computers, radio and tv. Along with a few examples of where we have recently seen new media and convergence such as businesses, schools, phones and computers.
I then used the iPhone as one of my examples. The iPhone combines internet, radio, and many other applications all on this one device. I found this to be a great example because not only is it recent where many students can relate to its uses but it does represent the six characteristics we went over in class.
Next I spoke of blogging and how it has become a new "new" media. Twitter has become a new fad in a past year or so. I chose this as new media because you are able to access twitter through your computer and phone or even email. You personal updates can be made at any time of the day through any device you choose. Many people use it for marketing, social or even for stocks. The president even uses it!
After those two examples I chose to use a product called "bacon salt" as an example of how quickly new media has taken part in everyday peoples lives. Two men, came up with this product and decided it would be great to get it out there and maybe make a profit out of it. They chose different medias to present themselves, facebook, myspace, twitter, youtube anything and everything basically. Not only did new media increase their sales but it also shows how audience generated many of these "new" medias have become.
I left with two discussion questions on where do we think new media will be in the next 5 years and do you see schools depending more on new media for their teachings?
thanks and gig em;
lindsey moehlig
I then used the iPhone as one of my examples. The iPhone combines internet, radio, and many other applications all on this one device. I found this to be a great example because not only is it recent where many students can relate to its uses but it does represent the six characteristics we went over in class.
Next I spoke of blogging and how it has become a new "new" media. Twitter has become a new fad in a past year or so. I chose this as new media because you are able to access twitter through your computer and phone or even email. You personal updates can be made at any time of the day through any device you choose. Many people use it for marketing, social or even for stocks. The president even uses it!
After those two examples I chose to use a product called "bacon salt" as an example of how quickly new media has taken part in everyday peoples lives. Two men, came up with this product and decided it would be great to get it out there and maybe make a profit out of it. They chose different medias to present themselves, facebook, myspace, twitter, youtube anything and everything basically. Not only did new media increase their sales but it also shows how audience generated many of these "new" medias have become.
I left with two discussion questions on where do we think new media will be in the next 5 years and do you see schools depending more on new media for their teachings?
thanks and gig em;
lindsey moehlig
Wednesday, April 29, 2009
Online Dating
On April 24, 2009, I talked about the topic, What's new in new media? I wanted to focus on the six characteristics of media in order to really figure out what is new in media.
The 6 Characteristics of Media
A. Asynchronous Media
B. Audience Generated Media
C. Digital Media
D. Narrowcasting
E. Interactivity
F. Multi-Media Forms
With these six characteristics, I thought about about what would be new in media but would also represent these six characteristics. I thought online dating would fit in the criteria. Its new in media because it is a new way to meet people and start relationships or friendships. It also represents the six characteristics. When it came to online dating, I looked at a lot of sites but I chose eHarmony to focus my case study around. eHarmony has a Compatibility Matching System that helps match people together. Dr. Neil Clark Warren, who is the founder, has 35 years of experience. He has been a marriage counselor for 35 years. He has researched what makes marriages succeed and fail. Everyone is matched up based on the 29 Dimensions of Compatibility. That includes, just to name a few, adaptability, curiosity, intellect, values, beliefs, spirituality, relationship skills like conflict resolution.
A eHarmony commercial-žhttp://www.youtube.com/watch?v=4ybm5dfQWkI
What does Eharmony do?
Compatibility Matching System, which is a system that compares surveys and places then into different subdivisions. Surveys are used to determine if you are compatible according to the 29 Dimensions of Compatibility. Because of this system, eHarmony is the most expensive dating online dating service. Once approved, profiles are set up so your matches will be able to see you.
Then love is found! Because of its high-tech match making system and it s capability to network to so many people, I feel like like that makes it new in new media.
How does it represent the six characteristics of new media?
eHarmony is a form of asynchronous media because it sends out e-mails to its clients when they have found them a match.
It is audience generated because it gives the client what they want based on compatibility and what they want in a mate.
it is digital because everything is digitized, from the profiles to the compatibility computer system.
It is Narrowcasting because it targets a particular audience, singles looking for love!
It represents Interactivity because it allows the clients to create their own profile and become a big part in their matchmaking.
It represents Multi-Media Forms by using text, audio, images, and video. It allows the clients to use all these different multi-media forms, which include the survey, profile, and connecting with their match.
I believe that online dating will grow because it allows people to meet their possible soul mate with just a click of a button. It cuts out all courtship and allows someone to do the work for them.
The 6 Characteristics of Media
A. Asynchronous Media
B. Audience Generated Media
C. Digital Media
D. Narrowcasting
E. Interactivity
F. Multi-Media Forms
With these six characteristics, I thought about about what would be new in media but would also represent these six characteristics. I thought online dating would fit in the criteria. Its new in media because it is a new way to meet people and start relationships or friendships. It also represents the six characteristics. When it came to online dating, I looked at a lot of sites but I chose eHarmony to focus my case study around. eHarmony has a Compatibility Matching System that helps match people together. Dr. Neil Clark Warren, who is the founder, has 35 years of experience. He has been a marriage counselor for 35 years. He has researched what makes marriages succeed and fail. Everyone is matched up based on the 29 Dimensions of Compatibility. That includes, just to name a few, adaptability, curiosity, intellect, values, beliefs, spirituality, relationship skills like conflict resolution.
A eHarmony commercial-žhttp://www.youtube.com/watch?v=4ybm5dfQWkI
What does Eharmony do?
Compatibility Matching System, which is a system that compares surveys and places then into different subdivisions. Surveys are used to determine if you are compatible according to the 29 Dimensions of Compatibility. Because of this system, eHarmony is the most expensive dating online dating service. Once approved, profiles are set up so your matches will be able to see you.
Then love is found! Because of its high-tech match making system and it s capability to network to so many people, I feel like like that makes it new in new media.
How does it represent the six characteristics of new media?
eHarmony is a form of asynchronous media because it sends out e-mails to its clients when they have found them a match.
It is audience generated because it gives the client what they want based on compatibility and what they want in a mate.
it is digital because everything is digitized, from the profiles to the compatibility computer system.
It is Narrowcasting because it targets a particular audience, singles looking for love!
It represents Interactivity because it allows the clients to create their own profile and become a big part in their matchmaking.
It represents Multi-Media Forms by using text, audio, images, and video. It allows the clients to use all these different multi-media forms, which include the survey, profile, and connecting with their match.
I believe that online dating will grow because it allows people to meet their possible soul mate with just a click of a button. It cuts out all courtship and allows someone to do the work for them.
Monday, April 27, 2009
New Media in Politics Today
New Media in Politics Today
On last Thursday during class I presented my case study on how in politics today are using New Media drastically in every aspect. In the past presidential election of 2008, we saw both John McCain as well as Barak Obama use many instances of media in their campaign to help with the election. McCain was just behind Obama in everything he did with trying to win the election using new media. The use of media in Presidential Elections goes all the way back to when John F. Kennedy did fireside chats over the radio. After his chats, presidential candidates began to use the TV for commercials as well as presidential debates.
The new President, Obama, uses many instances of new media since he has been in office. One thing that Obama has used is Youtube.com. His Weekly Radio Address is posted on the website Youtube.com so that members of society can have an instant access to it. An example of Obama’s Weekly Radio Address is http://www.youtube.com/watch?v=ZrfIhThN5oY. Obama also has created a new website called Organizing for America. This new website has an entire staff dedicated to keep it up. Here is a link to Obama’s Organizing for America website. http://www.barackobama.com/index.php Obama has also made himself available on popular social networking sites such as facebook.com, myspace.com, twitter.com, as well as many others. Obama puts himself on so many forms of new media so that he is able to get himself out there to many people.
The use of new media in further elections is growing rapidly day by day. Next time that there is a presidential election, there will be something bigger, better, and new out there for them to use. Other presidential candidates as well as presidents will follow in Obama’s footsteps in future elections.
During the discussion, the class seemed to think it was a good idea for Obama to put himself out there on the internet more. People said since they are always on their iPhones that the felt they saw a lot more on the Presidential Election of 2008.
So what is so new about new media? The media used in the presidential elections what not exactly new. Obama just went to the next level by making himself a facebook account for example so that he can stay connected with everyone. By having his name and face out there, people will have a better chance to vote for him or listen to him. Media today is more audience generated. Obama made it this way so he can interact with his audience more so that they will feel like he is connecting with them. Obama uses this through the use of blogs on his website, Organizing for America. Another type of new media that Obama uses is multimedia forms. There are many different types of media that he uses to get to his audience, such as TV, Internet, etc. The content can be personalized to individuals to reach a higher audience. By using new media in politics, presidents are better able to connect with the people as well as reach different types of audiences through different types of media.
Tuesday, April 21, 2009
The Kingsbury Committment and Telecommunications: Affordable Service to All
What was the Kingsbury Commitment?
It was a 1913 compromise between Congress and AT&T in which AT&T agreed to:
Without this compromise, many scholars believe that the Bell System might have been broken up, or even nationalized.
Historical Impact
Government Regulated Monopolies
The Kingsbury Commitment was viewed by some as a government vote for monopolies becasue it did not restrict AT&T from acquiring new telephone systems, only that an equal number be sold for each new system purchased. This was considered a built-in incentive for monopoly-swapping rather than continued competition.
Introduction of Universal Service
Originally, the term Univseral Service meant the interconnection of the systems (Bell and independents) into a unified, non-fragmented service. This would allow all subscribers in a given geographic area to call all other subscribers with a single subscription.
As the telephone system grew, however, the idea of Universal Service changed to mean a social policy of universal telephone entitlement. The Communications Act of 1934 crystallized this telecommunications policy. It's goal was "the provision of universal service to every citizen in the country." Telephones began to be viewed as a social necessity that should be provided to all.
Present Day Impact
Monopolies
Although the Bell System was broken up in 1984, monopolies still remain, although more in the form of local monopolies than national monopolies. The local competition provisions of the Telecommunications Act of 1996 addressed the question: What are the appropriate interconnection and unbundling rules for promoting efficient competition and maintaining universal telephone service? Legislatures are still trying to figure out how to balance providing universal service to all and the problem of monopolies.
Universal Service
Today, universal service means that regulators should implement public policies which provide all households, no matter how remote or poor, with access to an affordable set of basic telecommunication services.
This remains a very controversial issue. Some people view basic telecommunication services as more than just a telephone in every home; it implies that a universal communications infrastructure contributes to national unity and equality of opportunity - it's an expression of liberal egalitarianism, like universal schooling, literacy, or voting rights. However, many question the fairness of providing universal service to everyone.
It was a 1913 compromise between Congress and AT&T in which AT&T agreed to:
- sell off its $30 million in Western Union Stock,
- not aquire any other independent companies,
- allow independents access to its long-distance lines, and
- provide quality service to all
Without this compromise, many scholars believe that the Bell System might have been broken up, or even nationalized.
Historical Impact
Government Regulated Monopolies
The Kingsbury Commitment was viewed by some as a government vote for monopolies becasue it did not restrict AT&T from acquiring new telephone systems, only that an equal number be sold for each new system purchased. This was considered a built-in incentive for monopoly-swapping rather than continued competition.
Introduction of Universal Service
Originally, the term Univseral Service meant the interconnection of the systems (Bell and independents) into a unified, non-fragmented service. This would allow all subscribers in a given geographic area to call all other subscribers with a single subscription.
As the telephone system grew, however, the idea of Universal Service changed to mean a social policy of universal telephone entitlement. The Communications Act of 1934 crystallized this telecommunications policy. It's goal was "the provision of universal service to every citizen in the country." Telephones began to be viewed as a social necessity that should be provided to all.
Present Day Impact
Monopolies
Although the Bell System was broken up in 1984, monopolies still remain, although more in the form of local monopolies than national monopolies. The local competition provisions of the Telecommunications Act of 1996 addressed the question: What are the appropriate interconnection and unbundling rules for promoting efficient competition and maintaining universal telephone service? Legislatures are still trying to figure out how to balance providing universal service to all and the problem of monopolies.
Universal Service
Today, universal service means that regulators should implement public policies which provide all households, no matter how remote or poor, with access to an affordable set of basic telecommunication services.
This remains a very controversial issue. Some people view basic telecommunication services as more than just a telephone in every home; it implies that a universal communications infrastructure contributes to national unity and equality of opportunity - it's an expression of liberal egalitarianism, like universal schooling, literacy, or voting rights. However, many question the fairness of providing universal service to everyone.
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