Wednesday, January 23, 2008
Chapter 2 Case Study: The Microsoft Monopoly
On January 24th, I will be presenting a case study over monopolies in the media, specifically the Microsoft Corporation. Through much research, I will be able to accurately explain how a media monopoly functions and rises to supreme power. I will shed light on how a company such as Microsoft is able to grow and multiply into a media powerhouse, and how it accurately complies with this week’s theme of “Convergence and Media Markets”. Through use of the text in Media Now: Understanding Media, Culture, and Technology, I will directly apply the terms we have learned, such as economies of scale and barriers to entry, to the Microsoft Corporation monopoly. Not only will I explain how Microsoft is a monopoly, but how it affects our society today and all of its competitors in the media market. Microsoft successfully extinguishes competitors with ease and reaps major profit. However, with extreme power and success comes extreme responsibilities and damage control. Since Microsoft is the supreme ruler in its market, the corporation is constantly fighting off lawsuits and problems with the government. I hope my presentation will raise questions or concerns about the effects of a media monopoly in our world today.