Tuesday, March 30, 2010


On Tuesday, March 23, I presented on Pixar and its role in today's film industry. Pixar is a computer animation studio with the ideas and capability to create a new generation and new projects that deal with animated feature films. It was started in 1979 when George Lucas hired Ed Catmull, who worked at the New York Institute of Technology. In 1995, Pixar released Toy Story, which was the first ever feature length animated movie created only using computer generated graphics.
Pixar used the Walt Disney Feature Animation studio, whose corporate partner would later become a major partner. In 1991, Pixar made a $26 million deal with Disney which would lead to the creation of three computer animated films. The first was Toy Story, which ended up being a huge profit. On January 24, 2006, Disney put up an offer to buy Pixar for $7.4 billion in an all stock deal.
For Pixar's animation process, they use a process called rendering. Rendering is "the process of generating an image from a model, by means of computer programs. The model is a description of three-dimensional objects in a strictly defined language or data structure." They use "RenderMan" which is a fast, and very efficient program.
In Pixar movies, they usually target a younger audience but in many cases, adults enjoy the movies. In fact, Pixar rarely uses children as characters in their movies because they want kids to remember the character after they watch the movie. They want to leave a lasting impression on the viewer.

One website you may like to check out is: www.pixar.com

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