How do older forms of media inform new media markets?
Many people might not know this, but the birth of the television
was a social experiment. When it finally entered the market, many did not know
if it would be a success or failure. Evidently it would become vastly popular
with what content people would be able to view in this mysterious, magic box.
The content included programs such as dramas, comedies, and game shows. My
claim is new media markets are learning from older forms of media and
modernizing them to keep up with the changing world, specifically in game
shows.
I took look at the popular quiz, trivia, phone app HQ Trivia
and deep dived into how they learned from traditional media game shows and
added their own twist. Game shows in America were also a social experiment when
coming up with programs to run for television. The foundations of game shows
included great hosts, players, and exciting prizes. HQ Trivia took these traits
and put together a production that would coincide with the mobile app media
markets. Live streaming is a new foundation that has become readily available
in this technology era, and HQ Trivia uses it fondly to stream to 1 million
viewers in real time.
HQ Trivia also took the premise of game shows a bit further
by turning them from a spectator event to a participatory one allowing viewers
to be a part of the action with a chance to win real life prizes. This new
media market was informed by the traditional aspects to adhere to the new ways
people are interacting with media and how they consume it.
With the emergence of HQ Trivia, many “copycat” apps have
been made to try to replicate what HQ has brought to the new media market. I
believe we will continue to see a rise in many projects such as HQ Trivia that
will run parallel with the advancing new media markets whether it be
re-imagining game shows, to creating new platforms to get content. The golden
age of television might actually be upon us again, just in a new media market
and platform.
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(2017). More Than 730,000 People Played HQ Trivia on Christmas Day. Fortune.Com,
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