Tuesday, March 29, 2011
HBO case study old media informing new
Today I will be explaining how Home Box Office incorporated(HBO) is a perfect example of how older forms of media inform newer media forms and markets, through a look back at the history and development of HBO and its impact on today’s media markets. This in depth look of television’s and HBO’s interrelated pasts will show that old media can inform new media by demonstrating the importance of being on the leading edge of technology as well proving that it is essential for new media forms be able to adapt to the times and preferences of its consumers. HBO started in 1971 with an economic model that was completely different from the commercial model of the big three; HBO used the Pay TV model which charged a subscription fee to its viewers. This practice wasn’t well liked in the beginning but once viewers realized that HBO programing had far less commercial interruptions, same if not greater viewing quality, and the capability to broadcast live international events it quickly became “the gold standard for pay television”. HBO past experience with near failure caused by not providing programing that met viewer expectations caused the company to restructure to catch up with the times and meet viewer needs in 1995. Coming after the radio and film industries, TV knew that having the best technology, picture quality, and up to date programing were crucial for success in the media industry. Knowing this HBO lead the way for satellite broad casting, miniseries, and edgy programing. As demonstrated by its ability to air sporting events across the globe and edgy shows such as “The Sopranos” or “Sex and the City”. In short, HBO has learned its lesson from older television media and programing and has adapted itself so that it can change with viewer preferences and technological advances.