On Thursday’s class, (September 8th) I will be presenting a case study on Hulu and how it relates to the New Media market. Hulu is one of many technologies formed out of the convergence phenomena. It serves perfectly as an example of how television is being influenced by new media. Hulu is a website comprised of television shows and movies from various networks. Although you may categorize Hulu among other video websites such as YouTube, there are many key differences. I will discuss in detail what sets Hulu apart and the potential problems with the business structure Hulu operates by and what effects it could have on you. One distinction of Hulu is that the content producers own the technology and not a competing technology. Does this pose a threat to other companies? And how have they responded? Next, I will be discussing the role that advertising plays in Hulu. I will talk about why Hulu is attractive to many advertisers and their push to get networks to narrowcast. Furthermore, I will discuss the ways in which Hulu is challenging or helping the film industry.
Hulu is the future of internet video and revolutionizes the way internet video will interact with New Media markets. As a result of my presentation and Discussion questions, I hope to clarify certain aspects of New Media markets and where technologies such as Hulu fit in and take part in an ever changing market economy. And If all goes well, I hope to generate enough curiosity so that you may wish to find out more about Hulu and its market effects on your own.