Today, I will be responding to the question of the week: "What social & economic forces shape the communication infrastructure," and the case study I will be presenting is over Skype. Skype has become an integral part of the telecommunication industry. It is a highly innovative and well developed technology that is always producing quality products that continue to be an influential aspect of our culture. Because of its free or very inexpensive way to communicate, especially with friends and family overseas, Skype has become a dominant name and has set the standard in Voice over Internet Protocol. In spite of switching from different owners, Skype has continued to keep its customers in mind within all of its technological advances.
My main argument is that with technology advancing at such a fast rate, popular media technologies have had to continue to adapt, while remaining novel, and of course, keeping up with what the consumer wants and expects from their technologies. Skype has done a great job of always thinking of what is best for the customer and has thus, been very successful in the telecommunications industry. Also, with the new merger with Microsoft, Skype is in a great position in the marketplace to collaborate with Microsoft to produce even more amazing products that will continue to be influential in our media driven society.