Thursday September 29th
My case study presentation will be covering the topic: How does globalization shape media products and industry? I will be focusing on how ESPN has made the transition from a distinguished domestic corporation and expanded their sports coverage worldwide. The innovation and growth of technology in addition to media outlets has allowed ESPN the opportunities to continuously move forward with their company.Currently ESPN is the largest sports broadcasting/programming company in the United States. They cover nearly every event nationwide from collegiate basketball to professional hockey. They have now embedded themselves in countless countries in order to follow sporting events worldwide and adjust cultural proximity to make it easier for locals to engage. The newest development ESPN has added to its arsenal is domestic channels in other countries. They signed a deal with the United Kingdom in 2009 that allowed a partnership involving the Barclays Premier League. This enabled them access to each match and the ability to produce news/highlights within the UK. The Barclays Premier League in Europe is the equivalent to football on Sundays in America. ESPN has utilized the surge of “social media” to their advantage giving the consumers instant updates via Twitter, Facebook, ESPN.com, and text alerts. The great appeal of sports communication is that though language is considerably important it’s not a total barrier when it comes to highlights. The majority of fans tune in for exciting plays. In each match the consumer can see the passion and the body language from the players which is almost a language all its own. ESPN has accepted this fact and have generated what seems like an overnight success with the amount of growth already accomplished internationally. However ESPN must elevate much more while following government regulations in each country if they wish to reach their self-announced claim of ESPN: The Worldwide Leader in Sports.