Wednesday, February 27, 2008
On February 28, I will be talking about Viacom and one of its purposes for merging with CBS. I will give a brief synopsis of Clear Channel and its history and then compare how unlike Clear Channel, Viacom is looking to achieve vertical integration. I will give examples of the companies owned by Viacom and how they inorporate music into their business proceedings which in a sense places radio on the internet but mainly on television. By doing so, I hope to show how diverse Viacom is in capturing the attention of its different audiences.