Monday, March 3, 2008
Movie Theater Franchise vs. Independent Movie Theaters
On March 6, I will be explaining that movie franchises such as AMC Theater are much more diverse and complex than smaller independent movie theaters. I will also be talking about an independently owned movie theater called Showplace 3 Cinema. It is important to realize the two different types of businesses and how they operate. I am going to differentiate the two movie theaters on the topics of distribution, projection, prices, profit, and audiences. AMC is pushing for innovation and technology while Showplace 3 is sticking to it's smaller more family owned way of doing things.