Is Youtube the Television of the future: How do older forms of media inform new media markets?

In my case study I looked into the development of Youtube, and how it is expanding into its own form of cable TV. I dove into the history of Youtube which identified key points in its advancement to a huge entertainment provider, its first major inovation being Youtube Red. This development turned Youtube from a home video site, to a content creator making exclusive shows and movies for the platform. Youtube has made major movies and and invested lots of money into their Youtube originals, developing them into something extremely similar to regular TV shows.

Here is a link to 'The Thinning' a Youtube original movie


https://www.youtube.com/watch?v=8FbQoI8P7c4


Youtube TV is the newest inovation, it was announced in February 2017. This innovation has not officially come out yet, however Youtube have announced channels which will be available on their initial launch. These involved lots of sport shows and major networks such as CBS, the cost of Youtube TV is cheaper than regular cable providers such as Dish. It does have less channels, however the channels listed so far are only for initial launch as I said above which leaves room for expansion.


Youtube's expansion I see as a development of making the world more 'cordless' as we see everywhere now, and I think it will be a big success.


Work Cited

Callero, Peter L. “An Investigation Into Alternative Television Viewership Habits Of College Students.” Mar. 2017.

Solomon, Feliz. “YouTube Could Be About to Overtake TV as America's Most Watched Platform”. February, 28th, 2017. http://fortune.com/2017/02/28/youtube-1-billion-hours-television/

Pino, Nick. “YouTube TV: Everything you need to know about the TV streaming service”.     August, 17th, 2017. http://www.techradar.com/news/youtube-tv-everything-you-need-to-know-about-the-new-tv-streaming-service

Wasserman, Todd. “The revolution wasn't televised: The early days of YouTube”. February, 14th, 2015. http://mashable.com/2015/02/14/youtube-history/#OjdoTk6hzPqA

Green, Joshua , and Jean Burgess. YouTube: Online Video and Participatory Culture. Polity Press, 2009.

Strangelove, Michael . Watching YouTube: Extraordinary Videos by Ordinary People. UTP Publishing , 2010.