The Socialization of the iPhone and App Store

In a society that requires “On-Demand” technology, it is crucial to have access to content immediately. On-Demand technology is anything created to have ease of access while also having and providing content as close as possible to the event or topic it is covering or fulfilling. The App store along with the the development of the iPhone a mobile Smartphone created a whole new On-Demand economy. The App store allowed for the development of mobile banking apps, social media apps, gaming apps, music streaming apps, as well as apps for viewing real-time stocks. This development has had huge implications for the business world, forcing banks and business to develop apps in-order to compete with the rest of their market. This includes banks like Chase all the way down to smaller competitors like Texas Bank & Trust. This on demand system has created a system in which consumers expect companies to provide a means of access to some sort of Application. This has also created an independent economy where in 2016 app developments made a astounding $50 Billion. The App store also conveniently places these applications in 24 different categories based on what the app developers believe the niche their app fulfills. These categories include but are limited to gaming, entertainment, and news. In conclusion, the socialization and popularity of the iPhone along with its partnership with the App Store has created a entirely new industry, that is entirely rooted in On-Demand technology.