Politcal Advertisements: How do older forms of media inform new media markets?

In my case study I examined how political advertisements have shaped the television industry, and discussed how this has impacted the individual consumer. I went into detail on how political advertisements have changed over the past decades, in examining similarities as well as differences in how they intend to persuade their voters. I also highlighted due to these changes that the need for regulations became more important as the industry grew. When thinking about how political advertisements started, we can see how much of an actual impact it made towards the results of an election. The first political television advertisement was only the beginning on how politicians can reach out to spread their message in greater distances than ever before. Due to the rapid growth of this new innovation, we now see political advertisements as a main way to get a message across without traveling the country. We can also see how advertisements can evoke not only to persuade a vote but a way to cause mass hysteria as well.
An example of this is provided by the link below.


https://www.youtube.com/watch?v=dDTBnsqxZ3k&t=2s



With political advertisements like this, we saw the industry shift into regulations due to the concerns of misleading information. Regulations like the Federal Sponsorship Identification law and, the Bipartisan Campaign Reform Act have impacted how we view and obtain political advertisements. In understanding how political advertisements began and how they have changed over the years, we can see how the television industry has shaped our perceptions when consuming content. With new developing ways in how political advertisements are presented and how they inform us, the future of political advertisements will certainly change once again in the future.

Works Cited

Heersink, B., & Peterson, B. D. (2017). Truman defeats Dewey: The effect of campaign visits on election outcomes. Electoral Studies, 4949-64. doi:10.1016/j.electstud.2017.07.007

Mann, R. (2011). It was the summer of 1964 and President Lyndon Johnson was worried about his reelection. Campaigns & Elections (2010), 32(306), 30.

Michael J., M. (2005). Will the Bipartisan Campaign Reform Act of 2002 Strengthen the Political System?. Journal Of Policy Analysis And Management, (3), 599. doi:10.1002/ pam.20117

Phillips, J. M., Urbany, J. E., & Reynolds, T. J. (2008). Confirmation and the Effects of Valenced Political Advertising: A Field Experiment. Journal Of Consumer Research, 34(6), 7 94-806.

Raju, S. (2016). THE FCC'S ABANDONMENT OF SPONSORSHIP IDENTIFICATION REGULATION & ANONYMOUS SPECIAL INTEREST GROUP POLITICAL ADVERTISING. Washington University Law Review, 93(4), 1103-1129.

Straubhaar and LaRose, (2013) Media Now, Ninth/Tenth Edition, Wadsworth