Technology
is constantly evolving and changing. We live in a society where we are
constantly striving for the bigger, newer, and better things. This has become
apart of our culture. This culture of topping the newest things has affected
our technology and media industries. It has resulted in an exponential growth
in technology in the last 20 years. The editors of Big Think Articles stated, "We won’t experience
100 years of progress in the 21st century — it will be more like 20,000 years
of progress (at today’s rate)," wrote Kurzweil in 2001. Just think about
how much things have changed in the past 10 years—wireless internet, smart
phones, Facebook and Twitter—and then try to imagine how vastly different things
will be in 2021, or even 2100”. Older forms of media
influence new media markets. The older forms act as building blocks for the new
media markets to build off of. For example, Radio led to the television
industry and if it were not for the radio acting as a building block the
Television and television networks would probably not exist. My specific case
of how older forms of media inform newer media markets is reality TV. This
genre of television all came about by radio. Alan Funt, a popular radio host of
Candid mic, made his popular radio show into the first reality TV show, Candid
Camera. This opened up the world to reality Television which has influenced
other media markets such as social media, gaming and news. My specific example
is the Kardashians, the stars of the reality TV show Keeping Up With The
Kardashians. Ever since their reality TV show hit the big screen in 2007, they
have experienced a huge fan base. This is called a parasocial relationship, or
a one-sided relationship. Where as their fans feel like they know them
personally because they see them in their everyday lives through their reality
TV show. This has given the reality TV stars such as the Kardashians a platform
that has changed out media markets. For instance, Kim Kardashian has 57 million
followers on Twitter. Her presence on social media sites such as Twitter,
Instagram, and Snapchat have brought an audience to those sites as well causing
social media to positively grow with TV. This is the same thing with the gaming
and app industry. They have made games, such as Kim Kardashian’s: Hollywood
Experience, and have even made endorsements for specific games. When these
reality stars are making endorsements for these games or social media sites,
because of the parasocial relationship, it makes their fan base feel like it is
more of a friend recommendation then an endorsement. This brings more of an
audience to these gaming and app media industries just because someone they
like “uses” them too. Another media
industry Reality TV influences is the News outlets such as FOX, CNN,
Late Night Shows, etc. For example, Kylie Kardashian pregnancy announcement
made national news over the North Korean Nuclear war offset. The new media
industry mindset of “give the consumer what they want” it has changes the News
industry and the stories that they cover. Media industries are all linked
together and act as building blocks to one another.
Sources:
Andrejevic,
Mark. “Reality TV.” The international Encyclopedia of Communication – Andrejevic – Wiley Online
Library, John Wiley & Songs, Ltd, 5
June 2008, Onlinelibrary.wiley.com/doi/10.1002/9781405186407/ full.
Biressi,
A., & Nunn, H. (2004). Reality TV: Realism and revelation. London: Wallflower Press.
Kristin
M. Barton, Reality Television Programming and Diverging
Gratification: the influence of Content on Gratifications
Obtained, 53 J. Broad. & Elec. Media
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