Today in class on October 27, I will be discussing how old media are influencing new media markets by using the Roku Player as an example for this. First, I will give you a brief history of television in order to help you understand how television has evolved over time, particularly through the development of new media devices. I will also take you through a brief history of Netflix, which was the inspiration for the invention of the Roku Player. Although Roku is not necessarily a form of new media, it is a new media device, and Roku’s strategy is to focus on costumers who already have cable or satellite subscriptions. Secondly, I will show you a video about Roku just to demonstrate how it works. The main use of Roku is to stream Internet content on your television—the old way was to connect multiple cables to your TV from your laptop of computer. Most importantly, I will talk to you about Roku’s impact on television. The component of television that will be most affected will be cable companies, which is what I will spend most of my time talking to you about. The programming, production, and sales of cable companies is very likely to be affected by Roku, which allows for cheaper ways to watch your favorite shows. Not only is it cheaper than cable, but it also offers less commercials, time shifting, and it is asynchronous, meaning that viewers are no longer watching shows at the same time because they have the ability to choose when to watch their favorite shows. All of these aspects of the Roku Player will ultimately affect advertising revenues, which is a very important in order for TV networks and cable companies to make money. After offering three discussion questions to the class, I will end my presentation with a conclusion, highlighting the key points of my presentation.