Tuesday, October 25, 2011
Thursday, October 27th, in class I will be discussing the history of personal television recording including Betamax, VHS, and DVRs and their respective impacts on television. Then I will be discussing the pioneer company of the DVR, TiVo. I will show a brief video starring the logo of the brand and I will discuss TiVo’s history. I will relate it to this week's question "How do older forms of media inform new media markets?" by discussing TiVo personalizing the television and bringing in new media markets such as YouTube, Netflix, and Pandora Radio in modern times. I will address the issue of the commercials being sped through. The advertisers are now more focused on product placement. Then I will wrap it up with some discussion questions and my conclusion, answering this week’s question of the week.