Group 4 - CBS & Narrowcasting with the Big Bang Theory

Lauren Mathews

Chelsea Hafertepe

Eric Allen

Zoie Anderson

Sara Montman

Big Bang Theory: Narrowcasting and the creation of New Media Markets

Summary:

           The Big Bang Theory is a popular sitcom that shows how narrowcasting is the new way to market. The Big Bang Theory has become extraordinarily successful because it has moved away from broadcasting, appeals to the 18-49-age range, and it is relatable to ordinary people.

Outline:

I. Introduction

A.   Narrowcasting and what it is

B.    How the Big Bang Theory relates   

II. Syndication, moving away from broadcasting   

A.   Other TV networks (TBS, FOX, CTV)

B.    It is now about what is convenient for viewers

III. Target Audience: 18-49 Year-Olds and Middle America   

A.   Good mix of characters, comical, geeks

B.   Focusing on more of the Middle class and convenience

IV. Conclusion

A.    Narrowcasting has helped make CBS/Big Bang Theory successful

B.    Should watch in the future how CBS continues to target their audience

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Hinckley, David. (2012, November 25). ‘The Big Bang Theory,’ against all odds, has reached a television milestone with 20 million viewers. New York Daily News TV Critic.

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