Big Bang Theory: Narrowcasting and the creation of New Media Markets
The Big Bang Theory is a popular sitcom that shows how narrowcasting is the new way to market. The Big Bang Theory has become extraordinarily successful because it has moved away from broadcasting, appeals to the 18-49-age range, and it is relatable to ordinary people.
A. Narrowcasting and what it is
B. How the Big Bang Theory relates
II. Syndication, moving away from broadcasting
A. Other TV networks (TBS, FOX, CTV)
B. It is now about what is convenient for viewers
III. Target Audience: 18-49 Year-Olds and Middle America
A. Good mix of characters, comical, geeks
B. Focusing on more of the Middle class and convenience
A. Narrowcasting has helped make CBS/Big Bang Theory successful
B. Should watch in the future how CBS continues to target their audience
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