Wednesday, November 26, 2014

Group 4 - CBS & Narrowcasting with the Big Bang Theory

Lauren Mathews
Chelsea Hafertepe
Eric Allen
Zoie Anderson
Sara Montman

Big Bang Theory: Narrowcasting and the creation of New Media Markets

           The Big Bang Theory is a popular sitcom that shows how narrowcasting is the new way to market. The Big Bang Theory has become extraordinarily successful because it has moved away from broadcasting, appeals to the 18-49-age range, and it is relatable to ordinary people.
I. Introduction
A.   Narrowcasting and what it is
B.    How the Big Bang Theory relates   

II. Syndication, moving away from broadcasting   
A.   Other TV networks (TBS, FOX, CTV)
B.    It is now about what is convenient for viewers

III. Target Audience: 18-49 Year-Olds and Middle America   
A.   Good mix of characters, comical, geeks
B.   Focusing on more of the Middle class and convenience

IV. Conclusion
A.    Narrowcasting has helped make CBS/Big Bang Theory successful
B.    Should watch in the future how CBS continues to target their audience

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