Wednesday, November 26, 2014

Group 4 - CBS & Narrowcasting with the Big Bang Theory


video

Lauren Mathews
Chelsea Hafertepe
Eric Allen
Zoie Anderson
Sara Montman

Big Bang Theory: Narrowcasting and the creation of New Media Markets

Summary:
           The Big Bang Theory is a popular sitcom that shows how narrowcasting is the new way to market. The Big Bang Theory has become extraordinarily successful because it has moved away from broadcasting, appeals to the 18-49-age range, and it is relatable to ordinary people.
Outline:
I. Introduction
A.   Narrowcasting and what it is
B.    How the Big Bang Theory relates   

II. Syndication, moving away from broadcasting   
A.   Other TV networks (TBS, FOX, CTV)
B.    It is now about what is convenient for viewers

III. Target Audience: 18-49 Year-Olds and Middle America   
A.   Good mix of characters, comical, geeks
B.   Focusing on more of the Middle class and convenience

IV. Conclusion
A.    Narrowcasting has helped make CBS/Big Bang Theory successful
B.    Should watch in the future how CBS continues to target their audience
Sources:

Angus, Kat. (2010, December 23). Wide range of geeky guests have graced Big Bang. Times Colonist (Victoria, British Columbia).
Barr, Merrill. (2014, March 18). ‘NCIS’ & ‘The Big Bang Theory’ Don’t Make CBS The Network of Seniors, They Make it The Network of Middle America. Forbes.
Bednarek, M. (2012). Constructing 'nerdiness': Characterization in The Big Bang Theory. Multilingual, 31(2/3), 119-129.
Clemens, W. (2013). On The Big Bang Theory's Success. Pennsylvania Literary Journal, 5(3), 58-85.
Elliott, S., Carter, B., & Stelter, B. (2010, May 20). CBS Shakes Up Rivals With 'Big Bang' Switch. New York Times. p. 11.
Griffin, B. L. (2013). Surveillance of audience labor using new media: Three Innovations of Television Broadcast Networks. iConference 2013 Proceedings (885-890).
Heyman, K. (2008). Science and Society: Talk Nerdy to Me. Science, 740-741.
Hinckley, David. (2012, November 25). ‘The Big Bang Theory,’ against all odds, has reached a television milestone with 20 million viewers. New York Daily News TV Critic.
Strachan, Alex. (2009, March 30). Big Bang Theory: smart is the new sexy; Brainy series' growing audience proves the traditional sitcom is not dead. Edmonton Journal (Alberta).
Straubhaar, J. D., LaRose, R., & Davenport, L. (2014). Media now: Understanding media, culture, and technology. Boston, MA: Wadsworth Cengage Learning.
Turner-Wilson, Lori. (2013, July 24). Guerilla Sales & Marketing: Narrowcasting Kills Broadcast Marketing. Memphis Daily News.

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