One of my discussion questions wanted to know what the future holds for location-based services. In a case study I thought was interesting, it stated that libraries are now trying to use the same template as Foursquare by using location-based services to market library services and communicate with their users. (Cuddy and Glassman) This takes the tracking technology from a social level to a more economic level to benefit society with beneficial services.
Cuddy, C., & Glassman, N. R. (2010). Location-Based Services: Foursquare and Gowalla, Should Libraries Play?. Journal Of Electronic Resources In Medical Libraries, 7(4), 336-343. doi:10.1080/15424065.2010.527254